This customer reviews website strives to make people more tolerant

The social record that our country is going through is now becoming quantifiable.

Inclusive Guide is a new customer review website that ranks businesses not only on service, but also on their welcoming nature to diverse cultures.

Think Yelp, but for inclusion.

“One of the things that a lot of people don’t realize is how consistent it is, how widespread discrimination is, and it doesn’t have to be overt,” Crystal Egli said. , CEO of Inclusive Guide.

“We want it as a force to move our economy towards inclusion,” added Parker McMullen Bushman, COO.

Before joining forces, Egli and McMullen both worked in the great outdoors, but they drew on their collective experiences as black women to launch Inclusive Guide two years ago. They say it was difficult to find investors, but over time they were able to raise enough money to launch a beta of their website last month.

It currently only works in Colorado as it fixes issues, but the duo aspire to expand Inclusive Guide nationwide so restaurants and businesses from coast to coast can be reviewed.

“An example would be black hair care products. When I walk in, are they displayed with the other hair care products or are they in a corner or locked up, as they often are, ”said McMullan Bushman. “If we have a way for people to really see which companies are inclusive and go out and support them, then maybe other companies will see that there is an economic incentive for inclusion. “

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