Predominance of women in the polls | Opinion of the applicant

As this entire month is National Women’s Month, investigators should recognize the importance of women in their work.

Survey research is the science and art of listening to what people say, not telling them what to think, much less what to do. The quality of the survey depends above all on the success of the exchanges between the interviewers and the respondents.

It is quite common for survey field staff to be 100% female. They have the discipline to follow strict guidelines for the random selection of respondents. They are not threatening; it is much more difficult for men to be admitted to hostels. Women have the discipline to follow the questionnaires verbatim, without ad libs.

Field staff know that some (typically 20%) of their work is checked up front, without warning. Errors can be corrected, but dishonesty cannot be tolerated just once; dishonest work is trashed and must be repeated. Field agents know their worth and have a high esprit de corps.

It is only natural that the pioneers of market research in the Philippines are all women: Rosie Chew (+) of Consumer Pulse, Rosario Henares (+) of Asia Research Organization, Carmencita Esteban of the Philippine Survey and Research Center and Mercedes Abad of Total Research Needs. ; apologies to those I missed due to lack of personal contact. These companies have thrived on providing their clients with reliable scientific statistics from their surveys.

Respondents to the survey are of course both men and women. The women interviewed are important themselves as consumers, workers, homemakers, citizens and voters. Nearly half of Filipino voters say they follow family advice, which includes advice from women, in choosing their candidates.

I remember a story (which reveals my age) – of a man telling friends how he and his wife agreed on a fair distribution of family decision-making. “She decides things like where we should live, where the kids should go to school or if I should look for a new job.”

Then they asked him, and what do you decide? To which he replied: “Well, I decide the most important things, like whether or not mainland China is admitted to the United Nations.”


Latest Russian poll on the Ukrainian crisis. The World Association for Public Opinion Research has this on its Ukraine watch page: “58% of Russians support the invasion of Ukraine and 23% oppose it, according to a new poll” , by Claire Parker, Washington Post, 3/9/2022 .

Citing US pollster Gary Langer as the source, the Post report says a group of polling organizations conducted the poll, using a national Russian sample of 1,640 adults, from February 28 to March 1. [Gary Langer] declined to name the Russian companies involved because of the risks they face as Moscow tightens censorship,” but described them as “strong and independent polling companies.”

When asked whether they support “the Russian military operation on Ukrainian territory”, the survey revealed that: 46% strongly support it, 13% somewhat support it, 23% oppose it, 13% have no opinion/no answer, and 6 percent are on the fence. The 46 + 13 is (approximately) the national support of 58 points in the title of the Post report.

Langer told the Post that support for the “military operation” is lowest among young people between the ages of 18 and 24: 29% support versus 39% opposition. It is also lower (48% against 58% nationally) in cities with more than one million inhabitants. In contrast, support is higher among those whose finances were stable or improving over the past year.

The Post notes that the poll followed the Kremlin and Russian state media’s euphemism to call the attack “a special military action” because “merely describing the war as such could result in a 15 years in prison”.

“Given the government control of media and information in Russia and the natural tendency of people around the world to rally behind their leadership in times of crisis, it is surprising to see this relatively limited support for Putin and the actions of his government,” Langer said. the post office. (Gary Langer has been a friend since the 1990s, when he was an internal investigator for ABC News. He later founded Langer Research Associates. []. His many awards include two Emmys.)

There is still no new polling report from the Levada Analytical Center, the Russian member and longtime SWS counterpart, in the International Social Survey Program (


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