Pet Peeves: LinkedIn Polls – Business Community 2


It’s # B2BPetPeeves week (Thanks Hank Barnes and his friends). This morning I started scrolling through my LinkedIn feed. I responded to my first LinkedIn survey, “How much profit is” enough? »» There were the following choices, $ 50-100K / year, $ 100-300K / year, $ 300-600K / year, $ 600k-1M / year.

Eh??????? I thought I read wrong. I looked at Microsoft’s net income for its last fiscal year, $ 61 billion. Then I looked at Amazon’s, $ 21.3 billion. Then Facebook, $ 10.3 billion. I could go, but you understand.

What does this question even mean? Yet it had generated 875 votes, 137 likes and 39 comments – my favorite started with “You play with people …”

I kept scrolling, the next one asked, “What’s the hardest job, SDR / AE?” The only reasonable answer is “It depends …”. But is that the most important thing to ask about business performance or how to excel in each role?

I continued to scroll, there was one on “LinkedIn name drop”, another on “LinkedIn bots”, another on ……

Actually, I don’t think I’ve ever seen a meaningful LinkedIn survey, but LinkedIn algorithms help surveys, by promoting them in feeds. And too many people have too much free time to engage in meaningless conversations.

It seems like posting strategies are more geared towards maximizing leverage from LinkedIn algorithms (or any other social platform) rather than meaningful learning and discussion. But that’s because we’ve been conditioned to measure success by views, likes, comments.

We see the techniques change. It was a style of writing called LinkedIn “bro-ems”. These seem to have passed now. Others highlight names of people with high follower count / high visibility, as this creates visibility with people following them.

I’m sure soon we’ll find algorithms that move away from polls for something else that generates numbers.

We are motivated by maximizing algorithms, and less by creating meaning or value for readers.

It’s kind of like some of the vanity metrics we measure like number of calls, number of emails, number of communications, etc.

We tend to measure success by volumes and speed, not by the results we create.

Okay, I’m done whining, I’m thinking of doing a LinkedIn poll on LinkedIn polls …… ..




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