Altenew’s focus groups aim to gather valuable information and suggestions from its loyal customers in order to provide the best service and products.
— May Park, Marketing Director of Altenew
SYRACUSE, NEW YORK, USA, May 27, 2022 /EINPresswire.com/ — Altenew, a leading paper manufacturer, is committed to providing the best possible experience for its customers. To do this, they started holding focus groups with their most loyal and valued customers. These focus groups aim to get ideas and suggestions from attendees on everything from website experience and customer service to new product development and newsletter campaigns. The feedback received will help Altenew continue to create innovative papercraft products and services that meet the needs of papercrafters around the world.
As part of its quest to understand its customers and fans, this New York-based paper craft store began hosting focus groups in August 2021. Focus groups were held via Zoom with selected participants and a member of Altenew’s management team. Interested participants can register via a form sent via the Altenew newsletter. Each focus group addresses a different topic but shares the same goal: to deliver what customers want and need.
Marketing Director May Park started the first-ever focus group and discussed the customer experience on the website. “The focus groups were born out of our desire to better serve our customers by listening to their in-depth feedback and suggestions in addition to our regular surveys and polls,” May explained when asked what the purpose of the focus groups was. Altenew. “I was impressed to see a huge response from customers when we collected their applications in June 2021. They were excited to be part of our focus group and discuss items with their fellow crafters. We really appreciate their valuable feedback and support.
So far, Altenew has hosted focus groups on Altenew Academy, Customer Support Experience, New Product Development, Newsletter Campaigns, Website Experience and Brand Messaging Strategy. However, it doesn’t stop there. The craft company hopes to continue reaching out to its valued customers and getting their feedback and opinions on future products, videos, resources, social media channels, and more. Giving back to its customers is an essential part of the company’s mission, so each participant is rewarded with a gift card to the Altenew store.
A focus group is a widely used marketing tool that aims to gather qualitative data from customers in an interactive setting. Even the most successful brands rely on this effective marketing research strategy. Customer expectations are constantly changing, so it’s crucial to stay on top of trends and develop products and services that match their wants and needs. Altenew understands the importance of its customers’ views and experiences and hopes that an open and honest discussion will produce new ideas and practical suggestions on how it can improve its services.
The recommendations collected during these focus groups, along with some survey results, have already helped Altenew make the necessary changes to its website, newsletter campaigns, customer service, and more. Additionally, these suggestions have proven invaluable in guiding the product development team in finding new, innovative papercraft trends.
Founded in April 2014, Altenew strives to bring elegant, natural and versatile designs to paper craft products. Altenew knows that the personal and delicate touches of a handmade card or scrapbook page can bring joy to the most important people in your life, and it prides itself on creating products that help inspire memories. creative projects and unique handmade creations.
Visit www.altenew.com today and start your crafting journey!
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