Netflix uses its own subscribers as focus groups for new upcoming content. According Varietythe streamer reached out to small groups of subscribers and invited them to watch unreleased content, after which they will respond with comments in a panel.
Commentary panels have reportedly only been held in the United States since around May 2021. By tapping into the minds of subscribers, Netflix is able to make changes to movies and TV shows before they go live. be made public.
“At Netflix, we’re building a community of members to view and give feedback on upcoming movies and series, and we’d love to hear if you’re interested in being a part of it,” Netflix reportedly wrote in an email to a group. of subscribers, by Variety. “It’s simple, but it’s a hugely important part of creating top-notch content for you and Netflix members everywhere.”
In the same email, Netflix wrote that the subscribers it uses for these panels “represent a range of perspectives.”
Participants in these focus groups are asked to sign a nondisclosure agreement before watching several pieces of new content over the course of approximately six months. After you finish each movie or series, they fill out a survey, in the company’s own words, “to tell us what you liked, what you didn’t like, how you would make it even better, or what would be the likelihood that you will recommend it to friends and family.”
Through this initiative, Netflix can gauge what viewers like or dislike about a given content, as well as whether they find anything offensive or insensitive in the content.
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