Clarion Gaming will host a series of eight visitor focus groups in September to tap into the opinions of people who attended ICE London for the first time earlier this year.
Over 200 ICE attendees were invited to share their thoughts on the 2022 event, with the research results to be shared with development, content and marketing teams in preparation for ICE 2023, which will take place from 7 to 9 at the ExCeL in London.
Focus group sessions will last 60 minutes and each will have its own dedicated topic with participants selected based on a range of criteria, including geography and specialist interest.
The eight topics that will be discussed include emerging gaming markets, content and game development, payments, mature markets, North America, gaming industry start-ups, sports betting and adtech/martech.
“Industry professionals attend in-person events for a number of reasons, but the events considered ‘must see’ are those that provide business solutions and, in doing so, help businesses of all sizes, from start-ups ups to global brands, planning for the future,” said Clarion Gaming Managing Director Stuart Hunter.
“As part of this process, we provide an organized platform to listen to and learn from our stakeholders who ask questions such as which markets ICE should focus on next to bring regulators and policymakers to London. .
“We want to explore other ways to deploy the ICE brand to help solve the challenges of new and mature markets, how we can further help start-ups on their journey, what our research groups think we should showcase in areas such as payment technology, cashless solutions, gaming content, sports betting, advertising, marketing and more.
“We will also include moderated questions about perceptions of the ICE brand and their experience as new attendees.”