E-Cigarette Use Reaches Highest Rate Ever | Interviews and profiles


Research by Ash found that the number of adults using e-cigarettes has reached the highest level ever.

The Smokefree GB survey, carried out for ASH by YouGov, found that the proportion of the adult population using e-cigarettes rose this year to 8.3%, the highest rate ever, standing at 4 .3 million people in Britain.

According to the research, most current vapers are former smokers (57%), but this is lower than the peak for this proportion in 2021 at 64%. The main reason cited by ex-smokers for using vaping products is to help them quit (29%). The other most common reasons are relapse prevention (19%); because they enjoy the experience (14%) and to save money (11%).

The main reasons given by current smokers for vaping are to reduce their tobacco consumption (17%), to save money (16%), to try to help them quit (14%) and to avoid relapses (13%).

The most common type of e-cigarette device used by UK adults is a refillable tank system, with 65% of current vapers reporting this type as their primary device. Replaceable cartridge vapes and disposable vapes were the primary device type for 17% and 15% of vapers, respectively.

Disposable vape use has increased, particularly among young adults and 18-24 year olds, with 48% of these demographics using disposable vapes as their primary type in 2022, up from 2.8% in 2021.

The research found that for those who tried vaping and used cartridges, JUUL became the most popular brand (19%), followed by Logic (17%), Vuse (16%), Vype (16%) and blue (14%).

From an awareness point of view – in 2022, 94% of smokers and 92% of the general population had heard of e-cigarettes or vapes. This contrasts with 2012, when 49% of adults answering the same question were aware of it. The number of e-cigarette users has increased from around 700,000 in 2012 to 4.3 million in 2022.

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