Dixie State shares results of name change focus groups narrowing possible theme – St George News


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Dixie State University, St. George, Utah, November 21, 2019 | File photo by Reuben Wadsworth, St. George News

ST. GEORGE- Dixie State University’s renaming process partner, Love Communications, released the results of the first round of focus groups on Wednesday, including three final themes.

Dixie State University Campus, St. George, Utah, date not specified | Photo courtesy of Dixie State University, St. George News

The report included the support and concerns of 47 focus groups for six name themes, including St. George, Dixie, Geological/Geographical, Deseret, Utah and University Mission. Love Communications announced in its report that the themes of Academic Mission, Utah and St. George are expected to receive further review and discussion by the Names Recommendations Committee before a final round of focus groups. The other three themes were discarded.

“We are grateful to the hundreds of community members who have helped with these important focus groups,” Names Recommendation Committee Chair Julie Beck said in a statement.

She said collective experiences and insights are hugely beneficial to this process.

“As the report illustrates, there are many considerations and various pros and cons for each theme, but this vital data will go a long way to help the committee recommend a name that will do the most good as the institution moves toward the future. ‘to come up.”

In this file photo, a charter bus arrives on the Dixie State University campus to take students to Salt Lake City where they plan to rally at the Capitol to support a bill that would drop “Dixie” from the name of the University, St. George, Utah, February 24, 2021 | Photo by Hollie Stark, St. George News

According to reportthe Utah theme received the most support — with 70.2 points out of 100 — and Deseret received the least support — with 33.4 points out of 100. Based on responses from focus group participants, Love Communications has chose to eliminate the Deseret and geological/geographic themes. due to concerns about their connotations and poor survey performance.

The Dixie theme was also shelved, but Love Communications recommends that the institution spend more time developing ways to honor the area’s history and heritage if the term Dixie is dropped from the name, according to the report. .

The report says an equal passion was expressed by supporters and opponents of keeping the current name, yet nearly everyone expressed the same goal – to help the university become nationally regarded while serving the Southern Utah region as a full, open-enrollment university.

“Based on all available data as well as prevailing sentiment in focus groups and columns, we believe it would be extremely difficult, if not impossible, for the institution to fulfill this mandate in the future under its current name. “, reads the press release.

According to the report, some possible naming recommendations based on the three themes that received support and consideration from the focus groups are: Utah Institute of Technology, Utah Polytechnic University, Utah Technological University, St. George University, University of St. George, St. George State University, Southwestern Utah State University, Utah Western University, and University of Southwest Utah.

“Participating in this extensive process has given me insight into the tremendous support and love the Southern Utah community has for Dixie State University,” said Aaron Evans, vice president of Love Communications, in a statement. Dixie State press release.

Love Communications now recommends that the Names Recommending Committee review the names based on the three remaining themes and then hold an additional round of focus groups once those names have been chosen. The committee said it hopes to have a final name recommendation ready to present to the university’s board of trustees for a vote by the end of this month, according to the press release.

More information on the name change process and timeline can be found at Dixie State’s website.

Copyright St.George News, SaintGeorgeUtah.com LLC, 2021, all rights reserved.

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