Customer review platform Okendo raises $26 million

Customer review platform Okendo raises $26 million

July 15, 2022

US and Australia-based FMCG client review platform Okendo has raised $26m in Series A funding round which it will use to expand betting business the market, accelerate product development and increase headcount from 80 to over 130 by the end. of the year.

Okendo’s platform offers tools to capture and showcase customer-generated content, including product ratings and reviews, photos and videos, and Q&A sessions. The company uses customer and order data to personalize interactions and ensure authenticity of reviews, while its analytics tools allow users to track, measure, report and optimize all aspects of their marketing strategy. customer ; they can also be used to cross-reference data ratings and reviews, to understand customer feedback on specific segments, product groups, and timescales.

The new funding was led by Base10 Partners, with participation from Craft Ventures and existing investor Index Ventures, and brings total capital raised to date to $33.5 million. Matthew Goodman, co-founder and CEO of Okendo, says the company is “on a mission to empower merchants to use their customers to grow faster.” He adds, “We see a significant opportunity to extend our customer-centric platform to help merchants deepen their relationships with their customers and engage more intentionally with customers to drive more efficient and scalable growth.”


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