Clare Advisors represents Buffalo Groupe in its purchase of Sports Marketing Surveys USA

Acquisition Expands Buffalo Group’s Research Capabilities

WASHINGTON DC, USA, October 14, 2022 / — M&A advisory firm Clare Advisors ( is pleased to announce that he served as financial advisor to Buffalo Group, LLC, a collection of agencies, events and media properties, in connection with its acquisition of Sports Marketing Surveys USA (SMS), the industry leader in sports research.

Buffalo Group ( is an agency collection comprised of industry-leading companies including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, The First Call and Moments Live – authentically serving the golf escape, outdoor recreation industries , travel, lifestyle, real estate, and active sports. Together with Longitudes Group, SMS and its subsidiary ActionWatch will merge complementary capabilities, providing customers with a full range of research, analytics and insights into consumer journey and behaviors in golf and sports. outdoors, including tennis, running and surfing. “The ways America plays and trains are constantly evolving, and arguably the nation has never been more active. We are excited about the future of the sports industry and excited to support that future at Buffalo Group,” said Keith Storey, President of Sports Marketing Surveys USA.

“Buffalo Groupe is a marketing company built on a deep understanding of golf and related audiences,” said Kyle Ragsdale, CEO of Buffalo Groupe. “SMS and ActionWatch bring decades of leading sports industry research and information that will dramatically expand our capabilities both in golf and in the broader outdoor and escape categories. We are delighted to welcome the SMS team to Buffalo.

John Burns of Clare Advisors helped facilitate the transaction between Buffalo Groupe and SMS. “John has been a key partner with us in all aspects of this transaction, including strategy, valuation and transaction structure,” Kyle added. “He is a trusted advisor and confidant as Buffalo Group executes our aggressive growth objectives. I regularly seek his advice and highly recommend him and Clare Advisors to any company active in the M&A space.”

About Clare Advisors:
Clare Advisors is a boutique mergers and acquisitions (M&A) and financial advisory firm specializing in digital advertising, marketing communications, media and internet-based business services. For more information, visit

John Burns
Claire Advisors
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