Civicom® Demonstrates Robust Quant / Qual Methodology Through Hybrid Online Focus Groups


Civicom® and Better Decisions presented their agile quant-qual methodology of organizing hybrid online discussion groups to facilitate high volumes of respondents and extract powerful insights and reliable quantitative data to drive market analysis and accelerate marketing.

World leader market research service provider Civicom® hosted a webinar with quant / qual insights research firm Better Decisions on Converging Quantitative and Qualitative through Online Hybrid Focus Groups on September 1, 2021. The webinar featured guest speaker Owen Jones, Founder and President of Better Decisions, and Gabriel Gonzales, Global Account Manager of Civicom Marketing Research Services.

Civicom Marketing Research Services and Better Decisions presented a faster and more robust strategy of using a hybrid quantum and qualitative research approach to extract critical information from a reliable sample. Participants were given a demonstration of the platforms and processes involved in combining qualitative and quantitative data collected remotely in real time from the moderation of large in-person focus groups and how this allows for feedback. agile decision-making in the research process.

Civicom® is a global innovator in marketing research services that aims to explore more effective research facilitation strategies. As a global innovator in marketing research services, Civicom continues to explore and develop more research facilitation strategies to assist insight professionals worldwide. Civicom’s expertise in online facilitation complements Better Decisions’ Quant / Qual focus group research services to enable a more seamless approach to transitioning focus groups from phase to qual phase.

About better decisions

Since its inception in 1996, the Better Decisions Methodology has strived to provide the best of both needs in the market research world: precise numbers that can be counted on, while providing insight and sensitivities on the part of the market. a professional moderator.

About Civicom Marketing Research Services

Civicom Marketing Research Services offers many options to improve the research process for marketing research professionals. Civicom® is the world leader in facilitation in-depth telephone and web interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom ChatterBox ™, an asynchronous search platform for online communities and message boards, as well as the Civicom ThoughtLight® Mobile Insights app, a mobile qualitative tool for collecting richer, real-time, useful information. for buyer information, audio logs and patients. trips.

Civicom® operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing ™ and market research respondent recruitment through CiviSelect ™. All of these services are available in Spanish, English and several other languages.

Civicom® Marketing Research Services chooses to be as dynamic as it is innovative; always listening and acting on customer ideas and requests as they see fit. This type of relationship has paved the way for the development and deployment of new services. To learn more, email Civicom® at [email protected] or call + 1-203-413-2423.

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