Posts in category

Focus groups


ARLINGTON, Va. (AFNS) — The Department of the Air Force will soon host focus groups with Total Force Airmen and space professionals about their experiences with interpersonal violence. The focus groups are scheduled to begin the week of October 26 and consist of interpersonal violence survey participants who have volunteered to participate in …

[ad_1] With ISD Dallas students now back in classrooms and some still learning at home, the effort continues to find ways to ensure students don’t fall behind. The district is now considering possibly changing the school calendar with a few different models, including summer learning, intersession, and full year redesign. Summer learning would mean the …

ALBUQUERQUE — One of New Mexico’s largest economic development advocacy groups has launched an online survey to take the temperature of business owners and others on everything from taxes to public safety to broadband access and transport infrastructure. The goal is to use the results and a series of upcoming focus groups to develop recommendations …

[ad_1] As to whether consumers are in the right frame of mind to try new products at home during such a difficult and stressful time, you’d be surprised, she told FoodNavigator-USA. “When you have millions of unemployed [and stuck at home], it is an additional source of income that comes into their homes. In reality, …

[ad_1] Organizations today have many options for acquiring customer information, ranging from social listening at voice of customer research at client advisory boards. Given the proliferation of online research and the growing interest in using artificial intelligence (AI) to assess preferences, we wanted to answer a question posed during a recent discussion on the topic …

[ad_1] The Pew Research Center organized a series of focus groups to better understand how people think about their own cellphones and the impact these devices have on their society. Five focus groups were organized in each of the following four countries: Kenya, Mexico, Philippines and Tunisia. Each focus group consisted of 10 adults gathered …

Article in brief Clinicians used focus groups at a facility to identify sources of burnout before beginning to address them through systemic changes. When Deborah Young Bradshaw, MD, FAAN, decided to tackle burnout in her department, she took advice from the Mayo Clinic, a leader in clinician wellness research and strategies for attenuation over the …

[ad_1] A difficult part of designing opinion polls in countries with different cultures and languages ​​is making sure that we understand what people think about the topic we are studying, in their own words. So when we started our recent study on cell phone and social media use in 11 emerging economies, we started by …

[ad_1] Focus groups are, in my opinion, a fuzzy approach to marketing, sales, and product development. The groups are an exercise in pseudoscience, not an example of a scientific method, because no law emerges from these sessions. If focus groups were the result of a series of controlled experiments – if companies could apply the …

I love inventors. They are usually dreamers who feel they can change the world with their ideas. I really appreciate that trust. However, some inventors are so enamored with their concepts that they feel like once an idea is launched, everyone will buy it. Oh, if it were that simple. Focus groups are what they …

Recent reports of the discussion group’s death have been greatly exaggerated. Jamin Brazil, CEO of FocusVision, explains why the focus group is even more relevant today than it has ever been… In the the wall street journal last year, an in-depth article explored innovations in technology, big data and social media monitoring. He argued that …

[ad_1] As modern marketers, we need to look both forward and backward to create the most effective strategies to reach our customers. In this “Customer Insight” series, we’ll explore some proven, classic methods of getting to know your customers in meaningful ways. The topic of the day: discussion groups. Let’s take a look at how …

Carefully executing multiple phases of research can help you understand your internal audience (your team), your external audience (your customers), and your competition. Qualitative research requires conversations with customers that go beyond survey questionnaires. (Photo Bigstockphoto.com/PHOTO BIGSTOCKPHOTO.COM) Qualitative research involves either in-depth interviews, also called IDI, or focus groups. IDIs and focus groups allow you …

Frito-Lay is developing a new potato chip flavor that once would have involved a series of focus groups, research and trend analysis. Now he uses Facebook. Visitors to Lay’s new Facebook app are invited to suggest new flavors and click an “I’d eat that” button to save their preferences. Results so far show that a …

When Wendy Marron was testing an audio program developed by her company to help people overcome their fears of public speaking, she gathered eight people and ran a focus group — and she learned that people get stressed out about talk in situations she hadn’t even imagined. One participant revealed she got nervous during phone …

[ad_1] Opinions expressed by Contractor the contributors are theirs. Thorough research into your target market has long been considered a luxury – a perk available only to corporate giants with deep pockets. But the wave of small businesses over the past decade has made understanding and targeting your customers accurately a key survival factor. Market …