Better Business Bytes: How to spot a fake customer review?
The power of customer reviews is undeniable. According to a BrightLocal survey, more than three in four consumers say they trust online reviews as much as personal recommendations.
On the flip side, how trustworthy online reviews can be when even the major platforms struggle to keep pace. false opinion? A tremendous amount of energy, time and resources are currently spent posting deceptive reviews intended to drive sales. Cybersecurity site Security detectives recently discovered a fake exam operation involving over 200,000 people.
Previously, Operational Rings mostly used bots to generate massive amounts of fake reviews because it was more convenient. For consumers, because AI bots weren’t the best at grammar, the fraudulent reviews they produced were easier to spot. Software to detect fake reviews has also been developed since, forcing surgical rings to become more sophisticated.
Operations networks now recruit real people to write statements praising particular products, then provide specific criteria they must follow to avoid detection, making fake reviews much harder to spot .
Better Business Bureau, named the site consumers trust the most in the same BrightLocal survey, has compiled tips on how to spot a fake review and what to look for in a high-quality, legitimate review.
- Look for well-balanced reviews. False and misleading reviews tend to be extreme. These are exaggerated snippets that are more like a sales pitch listing the features of the product. A real review will often detail what they liked the most about the product without using any marketing jargon and provide feedback on what would have improved their experience. 3/5 star reviews tend to be written by real people.
- Click on the evaluator profiles. Fake review operations tend to recruit people to buy products in exchange for positive five-star reviews. Is the name of the reviewer too generic? Is the profile photo stolen (a reverse image search can help)? Does the reviewer have a reliable history with a wide range of experiences, or are they all perfect reviewers?
- Repetitive sentence. Fake review operations will provide specific phrases and features that they want their recruits to mention. If you see similar wording and exactly the same features mentioned suspiciously over and over, it could be a bunch of bogus reviews.
- Look for verified purchases. Verified purchases are badges displayed next to the notice to confirm that there has been an actual transaction. While verified purchases can be falsified if the reviewer was subsequently refunded after “buying” the product, this is still an added layer of legitimacy. Not all verified purchases are fake.
- Look for reviews on multiple websites. If you are not sure whether or not to buy a product, search for it on other website platforms. YouTube videos are a great way to hear in-depth reviews, especially since vloggers need to disclose if this is a sponsored promotion to meet. FTC Guidelines. Cross-references will give you a clearer idea of the performance of the business at all levels.