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If you need extra money and your salary is not enough, you can seek help from online chat groups.

The definition of focus groups

Focus groups are used when introducing a new product to the market or improving an existing one, choosing a promotion strategy, developing and testing promotional materials, etc.

The main objectives:

  • opinions of potential or actual customers on a product or an issue related to it;
  • their personal experience with the product
  • their motivations for making a decision;
  • habits, preferences, beliefs and fears about the topic under discussion.

The method combines:

  • interview – conducted on a pre-prepared list of questions;
  • discussion – participants can express their opposing points of view and give arguments;
  • Conversation – unplanned and related issues and aspects can be discussed additionally.

Simply put, a focus group is something between a panel discussion and a group interview. A focus group is a qualitative research method. Quantitative methods answer the question “how much?” while focus groups answer the question “why?” “.

Here is the list of platforms where you can find paid surveys and focus groups, seasoned with information about each of them.

table tennis

Based in Europe, PingPong is not a newcomer to the search market, although it has already earned the trust of its users.

Its main purpose of surveys and focus groups is to test software, websites, mobile apps and other software. The company offers between 50 and 100 euros per hour spent.

Although they are physically based in Europe, European and American citizens can become users of their platform.

Survey Addict

The main focus of the platform is online surveys. At the same time, Survey Junkie sometimes conducts large, high-paying surveys.

The approximate cost of product focus groups is $70 per hour. In general, according to active user reviews, you can earn around $30 per half hour on the platform.

User interviews

This site offers users main discussion groups and surveys on various topics. These include sports, cosmetics, social media, pet products, food, and software.

You can earn between $50 per hour and up to $400 for large groups of 1-2 hours.

Registration is very fast and only takes a few minutes. However, you must carefully fill in all the details including age, race, name, city of residence, etc.

Ipsos i-Say

This company also conducts surveys and focus groups on various topics, but its services are offered to users worldwide. Most Ipsos surveys cost around a dollar on average but take a maximum of 5 minutes to complete. With their user-friendly mobile app, you can earn while sitting in a cafe, in the park, or on your couch at home.

There’s also the occasional opportunity to participate in large focus groups, earning between $50 and $100. Payment is made in points, which can be converted into cash or redeemed for a gift card.


Despite the difficulties, participating in focus groups in st louis or online market research for money is not a bad way to spend your free time. And get a small amount of money out of it. It’s definitely not enough money to live on. However, it is enough money for gasoline, a cup of coffee and other small pleasures of life. Why not enjoy it ?

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