Activision Blizzard Asks Gamers About “Emerging and Future Trends” Including Cryptocurrency and NFTs


Activision Blizzard has released a survey of some of its gamers asking for their thoughts on blockchain and NFT technology in games.

The YouGov survey, apparently sent to select Activision/Blizzard fans over the weekend, seeks to gauge gamer interest in a range of “emerging and future trends in gaming,” from cloud gaming, cross -play and virtual reality to metaverse game experiences, games to earn – where players can earn cryptocurrency – and NFT (thanks, GameRant).

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Interestingly, Blizzard’s Mike Ybarra has since replied to tweets about the quiz with “No one does NFT”, but stopped short of answering, however. tweet asking if Blizzard was aware of the survey and its contents before it was distributed to players.

ICYMI, after suffering a hack exceeding $600 million in stolen cryptocurrency, NFT game Axie Infinity is now facing a loss of ‘play-to-earn’ workers which, as Austin so wonderfully summed up earlier this week, has essentially “left the digital equivalent of landlords with a shortage of tenants.”

Although there has been an influx of gaming giants testing controversial blockchain technology and NFTs in recent months – including Konami, Team17 and Ubisoft – some companies are now reconsidering their approaches. GSC Game World – developer of Stalker’s next sequel, Stalker 2: Heart of Chernobyl – backed off from the decision to introduce NFTs to the highly anticipated game at the end of last year, while Sega is reconsidering plans to jump on the NFT bandwagon until it is certain “what will and what will not be accepted by users”.

In an interview earlier this year, Sega CEO Haruki Satomi said the publisher should “carefully assess” the future of NFTs in its products following “negative feedback” from gamers, but said “if this is perceived as simply gaining money, I would like to make the decision not to continue”.

Valve has banned all NFT games from Steambut Epic Games Store still welcomes blockchain technology.

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