The Business Intelligence Group presents our final Forum meeting of the current session, on May 16th: The Power of International B2B Qual (and why it's worth doing properly)
Andy Cooper from Thinktank will talk about how international qualitative research can be powerful and inspiring, but it is also uniquely challenging.
Drawing on experience ranging from the Truck Stops of Thailand to the Motels of the Midwest, Andy will look at how deploying a range of digital and face to face qual techniques can overcome these challenges.
To confirm your attendance, please email meeting co-ordinator Mike Joseph on firstname.lastname@example.org
A flyer about the meeting can be downloaded here.
Forums are held at the Research Now offices at 160 Queen Victoria Street, London EC4V 4BF, with drinks and nibbles served from 6.00pm and the Forum starting at 6.30pm. Entry is free for BIG members. £10 for non-members with '2 for 1' for visitors from the same organization.
BIG Forum is part of the Business Intelligence Group (BIG) and provides business researchers with opportunities to network, exchange views and catch up on latest thinking.