Jigsaw Reseach Ltd
Company Nature/Activities
Jigsaw executives have an average of 15 years experience (we don't employ junior staff), meaning we a) design & analyse projects mindful that business issues & decision making are (at least) as complex, emotional & multifaceted as in consumer research and b) bring fresh insights with an awareness of consumer trends impacting on business culture & utilising innovative consumer techniques, e.g. ethnographic approaches. We have a special interest in SME research, approaching it as a hybrid of the consumer & corporate arenas with business decisions based on experience in both these worlds
Areas of Expertise
Employee/Motivation, Usage & Attitude, Public Relations/Corporate Reputation, Pricing, Positioning/Promotional, New Product/Concept Development, Communications, Customer Satisfaction, Brand & Branding, Advertising/Media, e-commerce
Services Offered
Ethnography, Hard to Reach Audiences, Desk Research, In-Depth Interviewing, Segmentation, Observation, Full Service, Group Discussions, Online Research
Industries
Health, Pharmaceuticals, Medical Products & Biotech, Charities & NGOs, Industry & Manufacturing, Services (eg Travel, Tourism, Leisure, Hospitality), Products (eg Automotive, Industrial Equipment, Transportation, Retail, Consumer Goods), Resources (eg Utilities, Energy, Metals & Mining, Chemicals, Forest Products), Financial Services, Media, Technology and Communications, Professional Services, Government/Public Service, Construction & Property
Countries
Central and South America, UK, Middle East, Africa, Asia Pacific, BRIC Markets, USA & Canada, Scandinavia, Eastern Europe, Western Europe, Developing/Emerging Markets
Partners & Directors
Steve Banks. Tim Dixon, James Flack, Hazel Fletcher, Marion Gannon, Alex Johnston, Andy Lack, Sarah McKee, Ann Morgan, Luke Perry, Alex Prince, Ali Pugh, Monique Rotik, Peter Totman, Sue van Meeteren, Tom Vanonozzi
