PwC International Survey Unit
Company Nature/Activities
The International Survey Unit (ISU) is the long-established Centre of Excellence for market research within the PwC global firm. As a full service provider, we offer research design, implementation, analysis and reporting expertise to clients across the public and private sectors. The ISU includes a multilingual state of the art Computer Aided Telephone Interviewing (CATI) suite and a dedicated e-survey team. Our 100 research specialists can also draw on subject matter experts across the PwC network to bring deeper data-driven insights to inform strategy, drive performance and support change.
Areas of Expertise
e-commerce, Customer Satisfaction, Employee/Motivation, Usage & Attitude, New Product/Concept Development, Brand & Branding, Communications
Services Offered
Full Service, Field & Tab, Telephone Research, In-Depth Interviewing, Group Discussions, Online Research, Data Analysis, Report Writing
Industries
Financial Services, Media, Technology and Communications, Services (eg Travel, Tourism, Leisure, Hospitality), Professional Services, Government/Public Service
Countries
UK, Western Europe, USA & Canada, Middle East, BRIC Markets, Asia Pacific, Eastern Europe
Partners & Directors
Honor Mallon -Partner
Alison Blair - Research Director
Colin McIlheney - Research Director
Jill Hassan - Principal Research Consultant
Amanda O\'Hara - Principal Research Consultant
Colette Duff - Principal Research Consultant
Gillian Kane - Principal Research Consultant
