GfK NOP
Company Nature/Activities
GfK Business & Technology is a recognised leader in global B2B research, providing solutions built on reliable intelligence & cogent strategic direction. We address your research needs throughout the service & product lifecycle, from defining market trends & opportunity, through product development to tracking customer satisfaction & brand perception. We also have a leading employee research practice. GfK Financial is the premier provider of MR to the global financial services industry with expertise in banking, investments & insurance sectors, as well as their trade & professional association
Areas of Expertise
Advertising/Media, e-commerce, Employee/Motivation, Usage & Attitude, Positioning/Promotional, New Product/Concept Development, Communications, Customer Satisfaction, Brand & Branding, Pricing
Services Offered
Postal Surveys, Semiotics, Hard to Reach Audiences, Full Service, Observation, Online Research, Ethnography, Omnibus Research/Panels , Telephone Research, Segmentation
Industries
Financial Services, Professional Services, Media, Technology and Communications, Government/Public Service, Industry & Manufacturing, Services (eg Travel, Tourism, Leisure, Hospitality), Charities & NGOs
Countries
UK, Western Europe, Eastern Europe, USA & Canada, BRIC Markets, Asia Pacific, Middle East, Developing/Emerging Markets
Partners & Directors
Richard Jameson – Managing Director, GfK NOP
Phyllis Macfarlane - Chairman, GfK NOP
Colin Strong – Managing Director, GfK Business & Technology
Nick Watkins – Managing Director, GfK Financial
