Marketing Sciences
Company Nature/Activities
At Marketing Sciences our approach to B2B research is straightforward; help our clients gain a competitive edge through better understanding their industry, their market & its key stakeholders. Where appropriate, we undertake multi-stage projects and can call on a wealth of experience from our specialists in QUALITATIVE, QUANTITATIVE and DIGITAL research techniques. We successfully undertake international research through our worldwide network THE RESEARCH ALLIANCE. As well our b2b team we have a number of specialist research divisions; consumer, retail, technology, financial & healthcare.
Areas of Expertise
Advertising/Media, Brand & Branding, Customer Satisfaction, Communications, Direct Marketing/Packaging, e-commerce, New Product/Concept Development, Positioning/Promotional, Pricing, Public Relations/Corporate Reputation, Usage & Attitude
Services Offered
Full Service, Field & Tab, Observation, Segmentation, Telephone Research, In-Depth Interviewing, Group Discussions, Desk Research, Postal Surveys, Online Research, Data Analysis, Report Writing, Omnibus Research/Panels , Hard to Reach Audiences, Ethnography
Industries
Resources (eg Utilities, Energy, Metals & Mining, Chemicals, Forest Products), Products (eg Automotive, Industrial Equipment, Transportation, Retail, Consumer Goods), Financial Services, Media, Technology and Communications, Construction & Property, Industry & Manufacturing, Government/Public Service, Health, Pharmaceuticals, Medical Products & Biotech, Professional Services
Countries
UK, Western Europe, Eastern Europe, Scandinavia, USA & Canada, BRIC Markets, Asia Pacific, Central and South America, Developing/Emerging Markets
Partners & Directors
Keith Bates (Managing Director)
Rachel Cristofoli (Director, Consumer)
Danni Findlay (Director, Retail)
Stephen Grundy (Director, Healthcare)
Jane Rudling (Director, Analytics)
Ian Ralph (Director, B2B/Technology)
