GRA
Company Nature/Activities
Industrial marketing, research and strategy. Over 20 years freelance experience, specialising in Industrial/Manufacturing environments, distribution channels and supply chain. Strong knowledge of UK industrial organisations, structures and decision-making procedures. Techniques - mainly telephone/personal interviews and desk/database/online research. Cost-effective, tactical and strategic approach. Also database development. Sectors - Aerospace, Auto, Engineering, Machinery, Mats Handling, Env & Pollution Control, Logistics & Transport, Building Materials, HVAC, ICT, Manf/Logistics Software.
Areas of Expertise
New Product/Concept Development, Direct Marketing/Packaging, Usage & Attitude, Positioning/Promotional, Mergers & Acquisitions, Customer Satisfaction
Services Offered
Telephone Research, In-Depth Interviewing, Segmentation, Desk Research, Online Research, Hard to Reach Audiences
Industries
Industry & Manufacturing, Products (eg Automotive, Industrial Equipment, Transportation, Retail, Consumer Goods), Media, Technology and Communications
Countries
UK, Western Europe, Eastern Europe, Developing/Emerging Markets
Partners & Directors
Guy Rogers BA (hons) MBA MILT Director
