Insight Research Group
Company Nature/Activities
Founded in 1983, Insight Research Group is a leading marketing research agency based in London, UK, with major operations worldwide. Our full-service, ad-hoc research offering covers domestic and international multi-country studies, and both qualitative and quantitative research. Insight covers a broad range of B2B consumer research including consumer healthcare. Insight heads the market research division of the Cello Group plc.
Areas of Expertise
New Product/Concept Development, Usage & Attitude, Brand & Branding, Pricing, Positioning/Promotional
Services Offered
Full Service, Semiotics, Ethnography, In-Depth Interviewing, Telephone Research, Observation, Online Research, Segmentation, Hard to Reach Audiences, Group Discussions
Industries
Health, Pharmaceuticals, Medical Products & Biotech, Media, Technology and Communications, Government/Public Service, Products (eg Automotive, Industrial Equipment, Transportation, Retail, Consumer Goods), Services (eg Travel, Tourism, Leisure, Hospitality), Financial Services
Countries
UK, Middle East, Scandinavia, Asia Pacific, Central and South America, Eastern Europe, Western Europe, BRIC Markets, USA & Canada, Africa
Partners & Directors
Philip Dunn, Director
Jane Barrett, Director
