Critical Research Ltd

Company Nature/Activities

Critical Research offer qualitative and quantitative research, with particular expertise in telephone research and web-based surveys. We specialise in difficult-to-reach business audiences. We work with clients to help design, implement and report actionable results. The size and structure of Critical Research means that senior members of staff will be directly involved and oversee your research project, ensuring that maximum value and insight is extracted from the results.

Areas of Expertise

Customer Satisfaction, Usage & Attitude, Advertising/Media, New Product/Concept Development, Brand & Branding, Communications, Pricing

Services Offered

Telephone Research, Field & Tab, Online Research, Hard to Reach Audiences, Group Discussions, In-Depth Interviewing, Full Service

Industries

Government/Public Service, Financial Services, Charities & NGOs, Media, Technology and Communications, Services (eg Travel, Tourism, Leisure, Hospitality)

Countries

UK, USA & Canada, Western Europe

Partners & Directors

Derek Farr - Managing Director
Dennis Krushner - Technical Director
Geoff Hutton - Research Director
Ben Farr - Business Development Director
James Hopkins - Research Director
Nigel Marriott - Operations Director
Jon Wood - Research Director
Sarah Connis - Research Director
Ro Marriott - Director

Critical Research Ltd
MRS Company Partner Logo
Contact: Sarah Connis
Tel: +44 (0)1582 480 588
Fax: +44 (0)1582 485 015

www.critical.co.uk
Head Office Address

First Floor
Critical House
41-43 Alma Street
Luton
LU12PL
United Kingdom
Other Offices

Watford, Wallingford
Standards Observed

IIP
In addition to business to business research we also offer:

Consumer research
 People

No. of Employees21-49
Members of BIG4
Members of MRS10