Business Advantage Group plc
Company Nature/Activities
Business Advantage is a specialist B2B market research and business development consulting practice operating in the IT, Telecommunications and Digital Communications sectors. We help many leading hi-tech companies, like Autodesk, BT, Canon, HP, IBM, Sony, Xerox and many others to better understand their markets and drive business growth. A full range of both qualitative and quantitative international research studies are undertaken.
Areas of Expertise
Usage & Attitude, Customer Satisfaction, New Product/Concept Development, Positioning/Promotional, Pricing, Mergers & Acquisitions
Services Offered
Telephone Research, In-Depth Interviewing, Hard to Reach Audiences, Full Service, Group Discussions, Desk Research, Online Research, Data Analysis, Report Writing
Industries
Industry & Manufacturing, Health, Pharmaceuticals, Medical Products & Biotech, Government/Public Service, Media, Technology and Communications, Resources (eg Utilities, Energy, Metals & Mining, Chemicals, Forest Products), Services (eg Travel, Tourism, Leisure, Hospitality), Financial Services, Construction & Property, Products (eg Automotive, Industrial Equipment, Transportation, Retail, Consumer Goods), Charities & NGOs
Countries
UK, Developing/Emerging Markets, Scandinavia, Central and South America, Middle East, BRIC Markets, Asia Pacific, USA & Canada, Eastern Europe, Western Europe, Africa
Partners & Directors
Mr Chris Turner - Managing Director
Mr David Eaton - Marketing Director
Mrs Sue Hannay - Research Services Director
Mrs Nicola Mansfield - Market Analysis and Competitor Intelligence Director
