BIG Events
The BIG Forum is part of the Business Intelligence Group (BIG) and exists to provide business-to-business researchers with an opportunity to meet and exchange views with their colleagues in an informal setting. Events include presentations by a variety of speakers, and represent a chance to ‘network’ with your friends and colleagues while catching up on the latest thinking in business-to-business research.
For events other than Forum (which does not require a booking), please book your place with Fiona Roberts-Miller
events@b2bresearch.org.
BIG Forum 21 February 2012 - Customer Loyalty
Research Now, Elizabeth House, 39 York Road, London SE1 7NQ
21st February 2012
The first Forum of the new year, 'Customer Loyalty: From Satisfaction to Commitment & Competitive Advantage', will be held on Tuesday 21 February at the Research Now offices. Debbie Senior, Harris Interactive UK, and Llinos Jonathan, Ivensys Controls, will show how Ivenys has used its customer loyalty research to review its internal and external strategies in order to be able to compete more effectively and differentiate itself.
Read More...Forum North - 29 February - Sensitive Subjects in Market Research
The Pioneer Suite, 3 Canal Street, the Village, Manchester M1 3HE
29th February 2012
Following on from the success of past Northern Forums, we are pleased to announce the first Northern Forum of 2012 in conjunction with the ICG: Sensitive Subjects in Market Research: Top Tips for Taboo Topics! It is hosted by Acumen Fieldwork and the Pioneer Suite.
Read More...BIG Forum 3 April 2012 A Guide to Online Qual Methods
Research Now, Elizabeth House, 39 York Road, London SE1 7NQ
3rd April 2012
Online methods are transforming qualitative research. Joanna Chrzanowska of Qualitative Mind - an experienced qualitative researcher and trainer for the MRS and other organisations - will be answering some of the key questions researchers are asking about the techniques and their application to B2B research.
Read More...BIG Forum 29 May 2012 'We're Doomed' or 'Don't Panic'
Research Now, Elizabeth House, 39 York Road, London SE1 7NQ
29th May 2012
The final Forum of the 2011-12 session will take place on Tuesday 29 May. It will follow the BIG AGM meeting at 6pm. When it comes to our response to the UK economy and the B2B research industry, who is right: Private Fraser or Corporal Jones?
Read More...