Forum meeting 8 June 2010
Forum meeting 8 June 2010
ORC International, Angel Corner House, 1 Islington High Street, London N1 9AH
Contact : Trevor Wilkinson
Email :Understanding Our Market.
Trevor Wilkinson, current chairman of BIG, will be leading discussion at the final Forum of the season on the business-to-business research market.
There is currently a dearth of robust data on the market, making it difficult for practitioners to evaluate their own performance, identify opportunities and threats and plan for the future. If you’re a research buyer it is also important to understand the market you’re operating within so that you can ensure that the market best serves your needs.
The June Forum will attempt to pool the knowledge and experience of BIG members to address questions such as: How should we define the b2b research market – is b2b a specialism or is it increasingly indistinguishable from consumer research? How big is the b2b research market? Who are the main players (clients and suppliers)? What are the market trends? What techniques are being employed for b2b research? What is the market likely to look like in 5-10 years time?