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Wednesday, 01 February 2017 11:30

Brands Get Ready - Gen Z Are Growing Up and Ready to Challenge Featured

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Vikki Mitchell from Millward Brown takes a look at how the expectations of Gen Z will change how brands interact with them. Several of my colleagues and I have been doing a fair bit of chatting recently with our clients about their brand and how to tackle emerging social trends. Learning how to deal with the "new generation" of customers, partners, investors and employees is…
Thursday, 05 January 2017 10:22

Sampling in the Digital Age

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Patrick Comer, CEO of Lucid, reviews how sampling practices have changed with the advent on online technology...   A lot has changed since the early days of online market research and sampling.   As with any industry, technology and user behavior have been the driving force. In this post, we take a look back at the evolution of online sampling and what we have learned…
Thursday, 05 January 2017 10:11

Trump: A triumph of emotion led marketing over reason Featured

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I recently came across a quote by Walter Landor: “Products are built in the factory, brands are created in the mind.” Focussing specifically on the latter part of that sentence, I wondered how true that held for the Trump ‘brand’. The use of the word ‘mind’ suggests thought & logic to me. I hasten to add that I’m not suggesting that these were absent in…
Monday, 05 December 2016 10:22

Automation and CATI

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Automation and CATI; a match made in…the future? We live in an increasingly automated digital world. More and more often company agents are being cut out of the purchasing processes to provide seamless services across many consumer sectors, often increasing profitability as a happy by-product. This same trend is reflected in market research with digital data collection and self-service fieldwork touted as a key movement…
Friday, 04 November 2016 12:17

In hindsight, who was right?

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On June 23rd 2016 the UK referendum resulted in a vote to leave the EU.  In a recent, highly entertaining talk for BIG, Dave Skelsey from Strictly Financial took a look back at the histrionics of both sides of the Brexit debate and reviews whether, and to what extent, their warnings and assurances have come true.  Dave has turned his talk into a penetrating article,…
Tuesday, 11 October 2016 14:24

Brexit means ...what exactly

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At the September BIG Forum, Dave Skelsey of Strictly Financial presented ‘Brexit means…what, exactly?’  Read Damon Thomas' roundup of the evening.   The conclusion after a healthy debate with a panel including Debrah Harding, MD, MRS and Giles Finnemore, outgoing Chair of AURA (Association of Users of Research Agencies) was very much that we simply ‘Do not Know’. I could stop this blog now and…
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Have you heard of the Apprenticeship Levy?   As a business-to-business researcher you should be aware of this important Government initiative as it will have a dramatic impact on the business sector and may well affect you and your organisation directly.   Chances are you will have, at best, only the vaguest knowledge of the Levy and its likely impact on your company. You would…
Monday, 18 July 2016 12:14

Is sampling a lost art?

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The last two Forums of the season – on B2B panels and on election polling – have got me thinking about sampling, one of the fundamental elements of market research.   At the panels session, the question that inevitably came up was, are panel members representative of the particular industry or occupation that they belong to? As for polling, the trials and tribulations of the pollsters…
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Last year’s polling debacle has brought the whole issue of using market research to predict what might happen to the fore. The polls got it spectacularly wrong – and according to the report from the MRS, the methodology used is deeply flawed but ‘better than nothing’. The issue goes beyond predicting election results – trying to differentiate the appeal/ likely usage of concepts all of…
Thursday, 26 May 2016 10:20

Polling Event

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On 19 May we gathered at the office of Research Now to pick over the entrails of the 2015 UK polling debacle. With Kerian Pedley (pollster, writer, Research Director GfK) and Dr Nick Baker (Partner & Group CEO Quadrangle, PhD Birmingham, BPC/MRS Inquiry) on a panel ably chaired by Dave Skelsey of Strictly Financial, we wondered what did the oracles have in store for us?…
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BIG Focus

  • Perspective Research Services Ltd
    Perspective Research Services Ltd PRS is a fully equipped operation with a powerful computer and telephone network. We use SPSS Quancept for our CATI system. We concentrate on providing…

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