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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Customer Care Research
    Customer Care Research Expert customer-focussed qualitative and quantitative research and communications, specialising in all areas of corporate, business, trade and consumer research, including customer maintenance, loyalty and disloyalty,…

BIG Events

  • ICG Webinar 5th May: My BIg Fat Virtual Indian Marriage Market - a study in semiotics
    ICG invites BIG members to join in with its latest Webinar on 5th May: My Big Fat Virtual Indian Wedding - A study in semiotics. The webinar is sponsored by…
  • BIG Forum May 17th: What's Next for the Pollsters?
    The Business Intelligence Group presents: What next for the Pollsters? Dr Nick Baker, Quadrangle: member of BPC/MRS Inquiry into 2015 Election Keiran Pedley, GfK NOP: presenter of ‘Polling Matters’ podcast…
  • BIG AGM and social event - 7th June
    SAVE THE DATE: Tuesday 7th June AGM - starting 6.30pmMain Event - 7-9.30. Wine drinking, wine tasting, Cheese to help the wine go down, wine knowledge required for wine quiz with prizes…
  • London Forum 2015-16 Season
    The date has been set for the remaining London Forum meeting: Tuesday May 17th 2016 - Panel discussion on Election Polling, following the publication of the British Polling Council/MRS Inquiry…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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