Welcome to BIG

For all your b2b research needs

Marketing research is not always well understood, especially for business-to-business marketers and practitioners . BIG - The Business Intelligence Group represents users and suppliers of business-to-business research and market intelligence services.

This website is designed to help members and also inform you of networking opportunities and events particularly focused at B2B researchers.

We are here to support, offer advice and as a knowledge specialist for the B2B sector whether you are client, agency or supplier side.

Key decisions can be aided by pursuing the collection and analysis of information through a variety of market research methodologies. Our knowledge centre is a wealth of information with case studies and new techniques accessible by members only.


The BIG Guide

Big Guide

The BIG Guide is an easy to use list of leading agencies and suppliers in the B2B arena.

The guide has been designed to help you easily find a specialist B2B partner - using the links provided, quickly and easily add or remove criteria from your search definitions, the website will generate a list of companies within the BIG Guide, whose skills and expertise most closely match your requirements. All companies have members of the BIG and are bonefide agencies operating in this sector.
Click here to search the BIG Guide by specific criteria

Forthcoming BIG Events

BIG CPS Conference 2013 - The Business of Evidence: Strategies for Growth

22nd May 2013 - 24th May 2013 , Brighton Metropole

This year BIG and the MRS Company Partner Scheme have joined forces to bring you a conference focusing on the business of evidence. It’s a fantastic collaboration which furthers the desires of both organisations to demonstrate the value of research and how its impact drives decision making. Bookings are now open and places are filling fast http://www.businessofevidence.co.uk/home/

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BIG Forum - 4 June 2013 - BIG Talent Debate: the Changing Skills of the MR Professional

4th June 2013 , Research Now, 160 Queen Victoria Street, London EC4V 4BF

The BIG AGM will precede our Forum meeting on 4 June 2013. The Forum topic is the Changing Skills of the MR Professional - are new methodologies and innovations changing our skill needs? MrWeb's Nick Thomas presents conclusions from analysis of the site's first 100,000 job ads, spanning 14 years, and a panel of four specialists will debate and take your questions. We'll combine coverage of MR in general with specifics of B2B. The panel will include agency & clientside HR managers, plus recruitment consultants Damon Thomas of Hasson Associates and Clive Warren from CSA Recruitment.

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BIG AGM 2013

4th June 2013 , Research Now, 160 Queen Victoria Street, London EC4V 4BF

The AGM of BIG Ltd will be held on June 4 2013 at the Research Now offices: 160 Queen Victoria Street, London EC4V 4BF. We will start with drinks at 5.30pm before the AGM at 6.00pm.

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Northern Forum - June 5 2013

5th June 2013 , The Pioneer Suite, 3 Canal Street, the Village, Manchester M1 3HE

Following on from the success of past Northern Forums, BIG, in conjunction with the ICG, is pleased to announce the second Northern forum of 2013: 'Look underneath your nose' a presentation by Paul Hague, Director – B2B International

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BIG Guide focus on...

Purple Market Research

Purple… imperial, regal, special, high ranking. Purple patch… a period of high performance. Purple Market Research… a refreshing alternative. We offer high quality b2b consultancy and research services…   Read More…

BIG Headlines

BIG Forum 16 April - Social Media: is it any of your business? - report

26th April 2013

The Forum meeting on 16 April, led by Nick Buckley, was on understanding and using social media in B2B market research. A report on the meeting is below and slides are available to download by logged in members of BIG.

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