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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • TNS Mercury
    TNS Mercury TNS Mercury is a division of TNS, one of the world's largest market information groups. We have a proven track record of providing both continuous…

BIG Events

  • London Forum 2015-16 Season
    Dates have been set for the next London Forum programme.  They are: October 6th 2015 - 'It's not business, it's personal'. Award winning paper from the 2015 BIG Conference. December…
  • Northern Forum: 2015 dates
    There are four Forums planned for Manchester this year.  The first was on Wednesday 11th March when Ken Parker from Discovery/Thinking Shed spoke about using online tools and how to…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…
  • BIG Forum: It's not business, it's personal. October 6 2015
    Speakers: Jon Puleston, Vice President Innovation, Lightspeed GMI and Amy Cashman, TNS – MD Technology and Finance In this award-winning paper from the 2015 BIG Conference, Jon Puleston and Amy…
  • BIG Christmas Forum Tuesday 8th December
    BIG Christmas Stocking: Mince pies, Mulled Wine and an update on social media in B2B Speaker: Danny Bermant of Brainstorm Digital BIG is pleased to invite you to a special…

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