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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Zen Research
    Zen Research Dedicated, reliable, precise, trustworthy, professional... These are just some of the words used to describe our service as a field agency. We pride ourselves on…

BIG Events

  • London Forum session 2016-17
    Remaining dates for the London Forum session 2016-17 are as follows:February 7, 2017 -  Alex Johnston of Jigsaw Research on how market research can meet the needs of SMEs. April…
  • BIG Forum April 4th 2017: Data Protection - Are you ready for the GDPR?
    For our Forum on April 4th, we are presenting a session on the subject of data protection and, in particular, on the GDPR and its implications for market researchers in…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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