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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Perspective Research Services Ltd
    Perspective Research Services Ltd PRS is a fully equipped operation with a powerful computer and telephone network. We use SPSS Quancept for our CATI system. We concentrate on providing…

BIG Events

  • London Forum 2nd June: Post Election Special - How was it for the pollsters?
    The June 2 BIG Forum will be a post-election special with a panel discussion chaired by Dave Skelsey of Strictly Financial featuring leading pollsters, Keiran Pedley of GfK NOP and…
  • BIG Conference 2015
    The date of the BIG Conference this year is set for July 2nd - it will be a one day event and is being held at the Mayfair Hotel. Click…
  • London Forum - dates for 2014-15
    Dates have been set for the London Forum session 2014-15.  The remaining one is:     Tuesday, June 2 2015 More details will follow but please keep the date free!
  • Northern Forum: 2015 dates
    There are four Forums planned for Manchester this year.  The first was on Wednesday 11th March when Ken Parker from Discovery/Thinking Shed spoke about using online tools and how to…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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