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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Impetus Research Pvt Ltd
    Impetus Research Pvt Ltd Impetus Research is a market research services provider specializing in Multi mode data collection (QUAL & QUANT), survey programming and data processing. Over the years…

BIG Events

  • London Forum - Tuesday 14 October: The Evolution of Gamification Research
    The first BIG Forum evening meeting of the new session will be on Tuesday 14th October and will feature Betty Adamou of Research Through Gaming on "The Evolution of Gamification…
  • ESOMAR B2B Research Forum - Atlanta
    ESOMAR is pleased to announce the launch of its first B2B Research Forum in Atlanta on 14th October. It is “the place 2B” in 2014 – a must-attend event for…
  • London Forum - dates for 2014-15
    Dates have been set for the London Forum session 2014-15.  They are: Tuesday, October 14 2014 Tuesday, December 2 2014 Tuesday, February 10 2015 Tuesday, April 14 2015 Tuesday, June…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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