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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Holborn Focus
    Holborn Focus Holborn Focus is a state of the art, flexible venue, in a perfect location in central London. With a viewing facility for focus groups and…

BIG Events

  • Northern Forum: Wednesday 11 March. Online Qualitative Research Tools: Spanner, monkey wrench or mole grip?
     NORTHERN FORUM Wednesday 11 March Online Qualitative Research Tools:  Spanner, monkey wrench, or mole grip? BIG, in conjunction with the ICG, is pleased to announce the first Northern forum of 2015.Presentation by: …
  • MRBA Online Auction
    BIG is happy to support the MRBA - Market Research Benevolent Society - and wishes it well with the online auction which is live now.   Bid often, bag a…
  • London Forum - dates for 2014-15
    Dates have been set for the London Forum session 2014-15.  The remaining ones are:     Tuesday, February 10 2015 Tuesday, April 14 2015 Tuesday, June 2 2015 More details…
  • Northern Forum: 2015 dates
    There are four Forums planned for Manchester this year.  The first is on Wednesday 11th March when Ken Parker from Discovery/Thinking Shed will speak about using online tools and how…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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