Welcome to BIG
For all your b2b research needs
Marketing research is not always well understood, especially for business-to-business marketers and practitioners . BIG - The Business Intelligence Group represents users and suppliers of business-to-business research and market intelligence services.
This website is designed to help members and also inform you of networking opportunities and events particularly focused at B2B researchers.
We are here to support, offer advice and as a knowledge specialist for the B2B sector whether you are client, agency or supplier side.
Key decisions can be aided by pursuing the collection and analysis of information through a variety of market research methodologies. Our knowledge centre is a wealth of information with case studies and new techniques accessible by members only.
The BIG Guide
The BIG Guide is an easy to use list of leading agencies and suppliers in the B2B arena.
The guide has been designed to help you easily find a specialist B2B partner - using the links provided, quickly and easily add or remove criteria from your search definitions, the website will generate a list of companies within the BIG Guide, whose skills and expertise most closely match your requirements. All companies have members of the BIG and are bonefide agencies operating in this sector.
Click here to search the BIG Guide by specific criteria
Forthcoming BIG Events
BIG Forum 21 February 2012 - Customer Loyalty
21st February 2012 , Research Now, Elizabeth House, 39 York Road, London SE1 7NQ
The first Forum of the new year, 'Customer Loyalty: From Satisfaction to Commitment & Competitive Advantage', will be held on Tuesday 21 February at the Research Now offices. Debbie Senior, Harris Interactive UK, and Llinos Jonathan, Ivensys Controls, will show how Ivenys has used its customer loyalty research to review its internal and external strategies in order to be able to compete more effectively and differentiate itself.
Read More...BIG Forum 3 April 2012 A Guide to Online Qual Methods
3rd April 2012 , Research Now, Elizabeth House, 39 York Road, London SE1 7NQ
Online methods are transforming qualitative research. Joanna Chrzanowska of Qualitative Mind - an experienced qualitative researcher and trainer for the MRS and other organisations - will be answering some of the key questions researchers are asking about the techniques and their application to B2B research.
Read More...
