Welcome to BIG

For all your b2b research needs

Marketing research is not always well understood, especially for business-to-business marketers and practitioners . BIG - The Business Intelligence Group represents users and suppliers of business-to-business research and market intelligence services.

This website is designed to help members and also inform you of networking opportunities and events particularly focused at B2B researchers.

We are here to support, offer advice and as a knowledge specialist for the B2B sector whether you are client, agency or supplier side.

Key decisions can be aided by pursuing the collection and analysis of information through a variety of market research methodologies. Our knowledge centre is a wealth of information with case studies and new techniques accessible by members only.


The BIG Guide

Big Guide

The BIG Guide is an easy to use list of leading agencies and suppliers in the B2B arena.

The guide has been designed to help you easily find a specialist B2B partner - using the links provided, quickly and easily add or remove criteria from your search definitions, the website will generate a list of companies within the BIG Guide, whose skills and expertise most closely match your requirements. All companies have members of the BIG and are bonefide agencies operating in this sector.
Click here to search the BIG Guide by specific criteria

Forthcoming BIG Events

Forum North - 23 May - Social Media 'One Day, all research will be done this way!'

23rd May 2012 , The Pioneer Suite, 3 Canal Street, the Village, Manchester M1 3HE

This event will focus on social media. They contain lots of information generated by lots of people, but even having sorted the wheat from the chaff, how useful is the content and the people who create it? Arthur Fletcher, independent research consultant and Consultant Research Director for Blauw Research, will show you how to harvest social media content and how to analyse it.

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BIG 2012 AGM - Formal Notice

29th May 2012 , Elizabeth House, 39 York Road, London SE1 7NQ

The AGM of BIG (B2B Research Group) Ltd will be held at the Research Now offices at Elizabeth House, 39 York Road, London SE1 7NQ on Tuesday 29 May 2012. The AGM will be followed by our Forum meeting at 6.30 pm on "Dads' Army Special: 'We're Doomed' or 'Don't Panic' - The Economy and the Research Industry" .

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Summer Party and Conference Awards 2012

21st June 2012 , Laithwaites Wine The Arch, 219-221 Stoney Street, London SE1 9AA

The BIG Summer Party and Conference Awards will take place at Laithwaites Wine The Arch on Thursday 21 June. The evening will include wine tasting competitions and a chance for you to buy wine on the evening with a BIG discount. We look forward to seeing you all at the BIGgest event happening in London this summer.

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BIG Guide focus on...

Millward Brown Corporate

We provide our clients with independent evidence based counsel to support growth and manage risk through improving the effectiveness of corporate brand and reputation assets, ultimately creating long…   Read More…

BIG Headlines

BIG Forum 3 April 2012 - slides and notes available

10th April 2012

Slides from the BIG Forum presentation on 3 April by Joanna Chrzanowska are now available for BIG members to download along with another document containing hints and tips for setting up online focus groups.

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BIG/ICG Northern Forum

29th February 2012

BIG & ICG together saw the third Northern forum take place in Manchester on Wednesay 29th February. The event - sponsored by Acumen Fieldwork - was a huge success. It was attended by many Northern based research & advertising agencies.

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