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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • Critical Research Ltd
    Critical Research Ltd Critical Research offer qualitative and quantitative research, with particular expertise in telephone research and web-based surveys. We specialise in difficult-to-reach business audiences. We work with…

BIG Events

  • BIG Forum: The Challenges of Conducting International B2B Research
    The next London Forum will be on Tuesday April 14th April and will feature Matt Powell of B2B  International talking about the Challenges of Conducting International B2B Research. As Matt’s…
  • BIG Conference 2015
    The date of the BIG Conference this year is set for July 2nd - it will be a one day event and is being held at the Mayfair Hotel. More…
  • London Forum - dates for 2014-15
    Dates have been set for the London Forum session 2014-15.  The remaining ones are:   Tuesday, April 14 2015 Tuesday, June 2 2015 More details will follow but please keep…
  • Northern Forum: 2015 dates
    There are four Forums planned for Manchester this year.  The first was on Wednesday 11th March when Ken Parker from Discovery/Thinking Shed spoke about using online tools and how to…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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