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Welcome to BIG

For all your b2b research needs


Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.

The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company

BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.

We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.



BIG Focus

  • QPSMR Limited
    QPSMR Limited We supply the QPSMR research and analysis software suite and provide a comprehensive data processing bureau service. Used in many countries around the world, QPSMR…

BIG Events

  • BIG Forum: New Thinking on Corporate Reputation Research. Tuesday February 9th
    The Business Intelligence Group presents: New Thinking on Corporate Reputation Research Ben Lloyd, Head of Millward Brown Corporate Practice Tuesday, 9th February,  6.30pm Corporate reputation is a critical asset in…
  • London Forum 2015-16 Season
    Dates have been set for the next London Forum programme.  They are: December 8th 2015 - Social Media Monitoring - Miriam Shaviv, Brainstorm Media February 9th 2016 - Corporate Reputation…
  • BIG Blog up and running
    We are pleased to announce that BIG Blog is now up and running – please do go and have a look.  The Blog is designed to comment on topical news…

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