For all your b2b research needs
Business Research is a specialised discipline with unique challenges and requirements. Truly successful B2B insight depends on the researcher's ability to adapt and apply market research approaches and techniques to a variety of situations, issues and business dilemmas.
The B2B researcher can be asked to investigate a range of esoteric and technical sectors, across different methodologies and speak to anyone from a small business owner through to the CEO of a FTSE 100 company
BIG is an organisation dedicated to helping B2B researchers meet these challenges, keep up to date with new thinking and techniques, network with like-minded people and help grapple with market research problems and develop solutions that will provide genuinely actionable insight.
We are here to support, offer advice and act as a knowledge centre for the B2B sector whether you are client, agency or supplier.